marketing at the hospital

Marketing, Learning at the Hospital

Think about marketing at the hospital

There is no suitable hospital to look for, although the body is bone, such as shoulders, waist, and neck.
So I often go to oriental medicine clinic to get acupuncture.

I am taking off my shoes to lie down on the bed, and I see advertisements on the wall.
No, this place!
What a hotbed of marketing!

Medical Coordinator

“Parent’s Day special discount! Gongjindan! (Pun in Korean)
“The oriental medicine that takes care of my child’s health and cleanses his brain”
“Don’t go too far~ I’ve started manual therapy.”

The doctor says, placing acupuncture.
“Oh, you must be sick. How did you endure it?” You should come more often.”
“I think you should come at least twice a week”
“Can you come tomorrow?”

The nurse puts the moxibustion on top and puts the alarm button in her hand.
“If it’s hot, press the button.”~”
Keep checking my safety status.
“Is the temperature okay?””
“Where else did you get acupuncture?””
They greet me kindly even on the way out of the treatment.

I don’t come to this hospital often, but I’ve been there for quite a while.
I’m in front of the house, and I’ve never felt like I was being ripped off.
There’s a lot of advertising, but I’ve never asked for anything. There was only the teacher’s opinion to come to the hospital often.
Because there was a female teacher, it was also comfortable to get acupuncture as the same woman.
It’s not fast, but it’s slow, it’s got an effect of improvement.
So I had faith in this hospital.

I visited another large oriental clinic because I couldn’t take an X-ray at this hospital.
After making manual therapy and mid- to long-term treatment program packages, they recommended a lot of expensive and unnecessary things under the pretext of discounts.
It was like a hospital that saw patients as households, earning money from insurance for patients hospitalized in traffic accidents.
X-rays confirmed nothing wrong and never visited the hospital again.

I came out to pay.
“When do you want me to make a reservation?”
I see new marketing phrases.
“I work on Saturdays and Sundays without a break.”
“If you review the receipt on NAVER, we’ll give you a gift!”
“If you add a Kakao friend and make a reservation, I’ll give you a gift!”
On the table, Gyeongokgo, which is given by Naver’s receipt review, is finely packaged in transparent plastic.

I had three disappointing experiences while using this hospital.

One is the experience of not cherishing the customer’s time.
If I had made a reservation at 12 o’clock, I would have to check in at 12 o’clock, but I had to wait until 12:10 or even 12:20.
I also lay in bed for a long time.
I think it’s because I received customers without considering the rotation rate of the bed.

Second, when I came home, I had saliva on my face.
The nurses couldn’t check the saliva stuck in my face while drooling.
I didn’t know, and I didn’t know the nurse.
It would not have happened if there had been communication between doctors and nurses.

Finally, it’s something to come. We’re about to expand and relocate.
I don’t know if you made a lot of money because you got medical treatment on Saturdays and Sundays
Or do you want to make more money in a bigger neighborhood?
Moving to a bigger town.
I don’t think the size of the service I receive from the oriental clinic, which will be located far away, fills my psychological compensation and comfort. I don’t want to go a little further to get acupuncture in this hospital.
Thus, the hospital lost one loyal customer, even though it didn’t spend much money.

Hospitals that can visit without much pain, such as dermatology, plastic surgery, oriental medicine, and dentistry, seem to see visitors as customers, not patients.
The biggest feature that distinguishes hospitals that see them as customers, not patients, is the existence of coordinators who consult before meeting doctors. In hospitals with coordinators, there are many marketing elements everywhere. SNS marketing is also active.
It is also up to the hospital to choose and implement the strategy, whether it is to quickly improve the system while looking at the customer’s reaction or to catch a large household customer by persistently operating. The unfortunate thing is that the hospital is too revealing and gives up on being a hospital.
Of course, there’s no name for this hospital, but… This is also an extremely capitalistic result, caused by someone’s many needs.

I am curious about the transformation of this hospital after the expansion transfer. I am most curious about whether there will be a coordinator.
One day on a weekend when I’m so sick, I should visit if I feel like it.

Medical Coordinator