As the general public can easily access professional information through media such as the Internet, the evolution of various professions is expected. The same is true of hospitals. “When we first had a coordinator, we could satisfy customers relatively easily because customers’ expectations for hospitals were not high, but now it is not easy to satisfy customers as customers’ needs have increased, so new changes are needed in the medical community,” said Koo Hye-ryeon. Medical Concierge, which evolved from hospital coordinators, is one of them.
Hospital Coordinator Evolution, Medical Concierge
Medical concierge is a medical service professional who combines the concept of hotel concierge with existing hospital coordinators, and is defined as a person who plans, designs, provides, and manages all services that customers need using various information, and develops and maintains relationships with customers. Med Partner Ye Academy, which plans and operates the Medical Concierge program, completed the trademark registration of a new job called Medical Concierge with the launch of the Medical Concierge Association, and took its first certification test on March 29. MediPartner said, “Only those who passed the Role Playing Test, which produced the best service in a given situation and time through the curriculum since last year, were given a certificate, and the final medical concierge was produced by verifying their basic skills through a certification test.”
Choi Jung-yoon, who co-organized the medical concierge course with Med partner and was the first chairman of the Korea Medical Concierge Association, said, “As people are saying to read customers’ minds without listening to them, the release of medical concierge, a high-quality service provider, is significant in securing competitive human resources in a changing medical environment.” With the development of the service industry and the increasing number of knitwear from customers who demand high-quality services, some in the service industry, such as concierge in hotels, PB in banks, and personal shoppers in department stores, are actively providing customized services. “Considering that more than 50 graduates have already been produced in the era of medical tourism and all of them are working in front-line hospitals and clinics, the demand is expected to increase,” said Koo Hye-ryeon, who is in charge of the medical concierge program.